What strikes you when you first see this word?
At first I thought it was some science fiction thing…Star Trek and the likes. But then when I did more digging (it was an assignment of some sorts – I get really weird ones these days), it turned out to be watches!!!!
Yup, Vacheron Constantine watches. And the best part is that it’s Swiss. Ohmygawd. Talk about being so kampung. According to the site,
Vacheron Constantin is officially the oldest watch company in Switzerland as it was established in 1755. It was simply called Vacheron untill 1814 when a third generation Vacheron took in a partner by the name of F Constantin to invest and take over the international marketing and sales for the company. From then on Vacheron and Constantin has strived to create only the finest, most complicated and beautiful timepieces in the world. In the 1980s Vacheron Constantin was purchased by the former Saudi Arabian OPEC minister Sheikh Yamani who sold it in 1996 to the Richemont Group (Cartier, Piaget, Baume & Mercier, Jaeger LeCountre and IWC. Vacheron remains the smallest of the super elite brands (Patek Philippe, Audemars Piguet, Breguet et al) although they are flourishing under new management.
I’ve got to check this brand out when I head into town tomorrow! Strange coz I only see certain pieces like Mont Blanc, Swatch, etc…hm…